Hello! Hope you're keeping safe, and maybe in need of some creative inspiration. It's the timely arrival of a beloved annual activity...
2020 marks the 21st anniversary of the Annual Giving Appeal & Idea Exchange.
Each year, hundreds of institutions contribute thousands of samples, and what began 21 years ago as a paper direct mail exchange has become an idea exchange, including giving day sites and appeals, crowdfunding platforms, email appeals, videos, and other types of annual and regular giving samples and ideas. Some of our favorites from 2018 are here.
And there's no cost.
There's just one way to participate in the exchange -- by sharing links and samples electronically. You can share fundraising appeal samples as pdf files, Web links, or email copies of appeals. In return, you'll receive access to this year's 20th Annual Giving Appeal Exchange online collection (including six years of previously-shared samples.)
Here is the drill:
You don't need to register. Just share your pdf direct mail samples, email samples, links to Facebook pages, giving day appeals, crowdfunding pages, YouTube video samples, other Web sites or any clever ideas and strategies you wish to include. Email your samples and links to: Samples@FundList.info. (If your email attachments are too large, use http://www.mailbigfile.com/ or Google Drive, Dropbox or some other file sharing program.) Please include your contact information in your message(s). You can send multiple emails if you like. Please save direct mail pdf samples in a low-file-size resolution, and if possible, sort them by audience so we can group appeals by prospect audience. In return we'll send you login instructions for accessing the online Annual and Regular Giving Appeal Exchange repository (which includes the last five years of samples). There's no hard deadline for sharing samples electronically, but try to have them to us by June 1, 2020.
Please say a few words about your appeals when you share them. What worked well? What didn't? What are you most proud of? Help the other participants understand what "the rest of the story" was with your annual giving appeals. Put some notes in with your sharing.
Institutions anywhere in the world are welcome to participate in the digital sample sharing. We will compile a master listing of all participants and their contact names and will post it for participants who have additional questions about specific samples. Please contact us if you any questions.
Hope you'll join us for all the fun!
Bob Burdenski Annual Giving Author, Trainer and Consultant Moderator and Janitor, FundList Bob@FundList.info