Participate in the 12th-Annual
Annual Giving Appeal Exchange
Step 1: Don't RSVP your interest in participating to the entire FundList.
Step 2: Read the instructions below...
There are three ways to participate in the Annual Giving Appeal
Exchange, so read this carefully. We're trying to accommodate those who
want to painlessly participate in the exchange, as well as those who
want to really touch and feel the samples shared. So, you have several
options:
1. You can share digital samples, via pdf, Web links, or email copies of your annual giving appeals. In return, you'll
receive a CD-Rom with all the other digitally-shared samples from the
other participating institutions. You won't receive any paper-copy
samples. This is the easiest way to participate, and there's no cost.
We'll send you the CD for free!
Or, 2. You can send 100 sets of paper samples. If
you're more tactile, have leftover paper appeals, and want to touch and
feel direct mail samples from other institutions, you can participate in
the paper-sharing component of the exchange You'll receive, in return,
100 sets of direct mail paper samples from other participating
institutions. AND we'll send you the .pdf CD-Rom with all the other
samples as well.
Or, 3. You can do both. Most institutions send paper samples as well as email, Web or pdf samples. It's up to you.
Here is the drill for 2011:
1. Click here to go to the spiffy appeal exchange signup site:
(http://www.zoomerang.com/Survey/WEB22C84UYTZKD)
and sign up BY TUESDAY, MAY 24TH. PLEASE DON'T SEND AN RSVP TO EVERYONE. IF YOU HAVEN'T REGISTERED VIA THE SIGN-UP SITE, YOU'RE NOT REGISTERED. We'll send an email confirmation before the deadline confirming that you're registered.
For the paper-sample sharers...
2. Assemble 100 copies of the annual giving appeals you wish to share. This can include kick-off appeals, holiday appeals, unit appeals, end-of-the-fiscal-year appeals, faculty/staff appeals, student appeals, parent appeals, donor honor rolls, acknowledgement letters, and anything else. Please do not send whole copies of your alumni magazine.
3. Here's the hardest part on your end... Please make your own separate packets of samples before sending to us -- that is, 100 complete sets with one-of-each-sample you wish to share. That way, we can just grab a packet from your box and bundle it with the packets from other schools. Put them in one big envelope, clamp them together, whatever.
4. Please email
or mail us a pre-printed return UPS or Fed Ex shipping slip to pay for
shipping for your paper sample box. Shipping last year cost about $13
and about $21 for Canada. (If you have a FedEx billing number, you can
produce a pdf self-addressed return shipping slip via www.FedEx.com and
email it to us as an attachment.) If you're sharing digital samples only, we'll
send you back a CD-Rom with all the digital samples for free.
5. Mail your packets of paper direct mail samples to:
Hallie Gallagher
University Advancement
John Carroll University
20700 North Park Boulevard
University Heights, OH 44118-4581
Phone: 216-397-4346
For the digital sample sharers...
6. Please share email samples, flash appeals, YouTube links, Web addresses or any
other new media samples you wish to include. Email your samples to: Bob@FundList.info. Please save direct mail pdf samples in a low-file-size resolution. In previous years, some shared samples filled up a whole CD by themselves and we could not share them with others. If you're sharing digital samples only, we'll
send you back a CD-Rom with all the digital samples for free.
For ALL sharers...
7. Please write a few paragraphs (email or Word document) and say a few words about your appeals. What worked well? What didn't? What are you most proud of? Help the other participants understand what "the rest of the story" was with your annual giving appeals.
8. We will compile a master listing of all participants and their
contact names and will include it on the CD-Rom for participants who have additional questions about specific samples.
9. Please have all materials delivered or emailed by FRIDAY, JUNE 24th and we will plan to have a package in the mail to you by Friday, July 15th.
Institutions around the world are welcome to participate in the digital sample sharing. Paper sample participants are limited to the US and Canada. Please contact us if you any questions.
Happy Sharing!
Hallie and Bob
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